{"id":3663,"date":"2013-11-06T13:00:03","date_gmt":"2013-11-06T10:00:03","guid":{"rendered":"https:\/\/www.pint.ro\/blog\/?p=3663"},"modified":"2021-09-07T12:51:59","modified_gmt":"2021-09-07T09:51:59","slug":"rca-ieftin-castiga-premiul-pentru-cea-mai-originala-campanie-de","status":"publish","type":"post","link":"https:\/\/pint.ro\/blog\/rca-ieftin-castiga-premiul-pentru-cea-mai-originala-campanie-de","title":{"rendered":"RCA-Ieftin.ro castiga premiul pentru cea mai originala campanie de promovare"},"content":{"rendered":"<p style=\"text-align: left;\">\u00a0RCA-ieftin.ro a castigat premiul pentru <b>cel mai original concept al unei campanii de promovare pentru un site de eCommerce <\/b>la Gala Premiilor in e-Commerce (GPeC) pentru campania BTL desfasurata in trafic in perioada iunie-august 2013.<!--more--><a href=\"https:\/\/www.pint.ro\/blog\/wp-content\/uploads\/2013\/11\/campanie1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3665\" src=\"https:\/\/www.pint.ro\/blog\/wp-content\/uploads\/2013\/11\/campanie1.jpg\" alt=\"campanie\" width=\"396\" height=\"454\" srcset=\"https:\/\/pint.ro\/blog\/wp-content\/uploads\/2013\/11\/campanie1.jpg 495w, https:\/\/pint.ro\/blog\/wp-content\/uploads\/2013\/11\/campanie1-261x300.jpg 261w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/a><\/p>\n<p>Campania neconventionala de promovare a reducerilor la RCA lansata de Pintilie Broker de Asigurare prin intermediul site-ului <a href=\"https:\/\/www.rca-ieftin.ro\/\">www.rca-ieftin.ro<\/a> a avut loc in \u00a0Bucuresti si Constanta.<\/p>\n<p>In cadrul campaniei au participat intre 10 si 20 de hostesse costumate in politist care au purtat cate o pancarta cu un mesaj. Cele 10 texte citite din mers alcatuiau un mesaj haios adresat soferilor.<\/p>\n<p>Scopul a fost de a le face soferilor ziua mai frumoasa, atat prin mesajele haioase, cat si prin vestea ca pot beneficia de cele mai bune preturi de pe piata la politele RCA.<\/p>\n<p>Campania a presupus doua activari care au durat intre una si doua saptamani. Ele au fost insotite de feedback pozitiv din partea soferilor.<\/p>\n<p>Ajunsa la cea de-a opta editie, Gala Premiilor eCommerce este considerata cel mai important eveniment de comert electronic din Romania si este recunoscut ca autoritate in domeniu de catre principalii jucatori de pe piata.<\/p>\n<p><iframe loading=\"lazy\" title=\"Megareduceri la RCA-Ieftin.ro, promovate neconventional\" width=\"814\" height=\"458\" src=\"https:\/\/www.youtube.com\/embed\/maFwyT6eAFQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0RCA-ieftin.ro a castigat premiul pentru cel mai original concept al unei campanii de promovare pentru un site de eCommerce la Gala Premiilor in e-Commerce (GPeC) pentru campania BTL desfasurata in trafic in perioada iunie-august 2013.<\/p>\n","protected":false},"author":8,"featured_media":3665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-3663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zambet-la-volan"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/posts\/3663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/comments?post=3663"}],"version-history":[{"count":3,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/posts\/3663\/revisions"}],"predecessor-version":[{"id":6643,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/posts\/3663\/revisions\/6643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/media\/3665"}],"wp:attachment":[{"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/media?parent=3663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/categories?post=3663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pint.ro\/blog\/wp-json\/wp\/v2\/tags?post=3663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}